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Traverse City Whiskey Co.

Whiskey display in Traverse City Whiskey Co.

My husband and I like to think of ourselves as self-proclaimed whiskey aficionados, although I am sure we are far from that in the eyes of a professional. Traverse City is one of our favorite long weekend destinations for local whiskey tasting.  We stop by Traverse City Whiskey Co. whenever we’re in town visiting. This most recent time we were celebrating our first wedding anniversary and stopping in for a nightcap…okay, two nightcaps. The distillery has an undeniable charm. It highlights a rustic interior featuring plenty of exposed wood and metal. The space feels warm and inviting with the right amount of dark ambient.

Barrel from Traverse City Whiskey Co.
Close up shot of cocktail in Traverse City Whiskey Co.

My favorite element of their tasting room is their wall of whiskey barrels, all emblazoned with the company’s logo. They take their craft seriously and this attention to detail is reflected in every aspect of their business. From the moment you walk in the door, you feel like you’re in the presence of some true whiskey experts. The tasting room is a smaller size, but it only adds to the dark ambient charm.


Traverse City Whiskey Co. was founded by three friends. Chris, Jared, and Moti were inspired by Chris’s great-grandfather’s old patents for distilling whiskey on the family’s cherry farm. They set out to create a small-batch brand that would pay homage to their roots and become a staple of Traverse City’s spirit scene over the next few decades.


They have clearly succeeded! Their whiskey is some of the best we’ve tasted and admittedly, we’ve tasted a lot. We always make sure to stock up on a bottle (or two) to take home with us and always keep some on reserve for the hosting company! But it’s not just the whiskey selection that’s amazing – their cocktail menu is fantastic as well. My personal favorite is the Cherry Sour, which is made with its own cherry-infused whiskey. It’s sweet, tart, and perfectly balanced.

Merchandise shop in Traverse City Whiskey Co.

Traverse City Whiskey Co. also has some of the coolest merch and unique we’ve ever seen. From t-shirts to hats to flasks, they’ve got everything you need to show off your love for this classic distillery. We always end up leaving with a bag full of gear and whiskey to take home with us. When I can shop and sport local gear, I do!


Traverse City Whiskey Co is the perfect place to relax, sip on some delicious whiskey, and soak up the amazing atmosphere.

About the Author

Casey Kolp

Cheers! I’m Casey! Get ready for a blog full of wanderlust, culinary adventures, and unfiltered opinions – where I spill the tea (and the wine) on all things food, lifestyle, and travel!

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